Road to Recyclability
As a generational Australian family business, our commitment to sustainability spans over 30 years.
Look out for Brookfarm’s “Roll ‘N’ Recycle” pouches in-store or online, and help us make history by changing the recycling of household soft plastics – forever.
Our Recycling Journey
“With the environment at Brookfarm’s core, this innovation in kerbside recycling of soft plastics is a significant step forward for us and the industry as a whole.” - Brookfarm's CEO Will Brook. Check out our steps and achievements on our Road to Recyclability below.
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At Brookfarm we’re always trying to do better for the planet. On World Environment Day on 5 June 2023, we’re joining people around the globe to raise awareness about the environment.Read now
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December 21, 2022
All you need to know about Roll 'N' Recycle
Read nowA world first soft packaging solution Watch here to see how our Road to Recyclability brought to life the world's first, award-winning innovation in sustainable packaging, with Roll 'N' Recycle's at home solution for soft plastic pouches. Brookfarm, together with...
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June 7, 2022
Rolling Out Roll 'N' Recycle
Read nowExciting Announcement: We are Rolling Out Roll 'N' Recycle to ALL 24 BREAKFAST AND NUT POUCHES! After overwhelming positive feedback, we will be transitioning 24 of our pouches over to our Roll 'N' Recycle packaging. Roll 'N' Recycle: ♻️ Roll...
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February 17, 2022
Award Winning Inside and Out
Read nowAward Winning, Inside and Out. Read all about the awards our world-first innovation Roll 'N' Recycle has collected so far and our delicious bestselling Toasted Muesli Macadamia and Cranberry that is also a gold medal winner.
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October 8, 2021
The Secret to Keeping Muesli Fresh
We pack uncooked grains and oats into paper bags and cardboard boxes. Why can't we do the same for toasted muesli and granola products? O F Packaging, an industry leader in innovation and sustainable packaging solutions explains why.Read now -
July 31, 2019
Road to Recyclability - Breaking Down Plastic
Read nowOur mission over the last few years has been to deliver Brookfarm products with the same level of freshness, in a fully recyclable pouch. Brookfarm’s premium ingredients have always demanded a certain standard of packaging to protect them against light...
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July 4, 2019
Road to Recyclability - Your chance to win
Read nowTo celebrate the progress of our Road to Recyclability and Plastic Free July we are offering you and a friend the opportunity to win a months’ supply of muesli! What better way to stock up your pantry! In line with...
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June 14, 2019
Road to Recyclability - Reflections of change
Read nowLast Wednesday 5 June was World Environment Day, an annual initiative by the United Nations Environment Assembly to spread awareness and incite action to protect the environment. Air Pollution was this year’s targeted focal point, with relevant events held globally...
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May 23, 2019
Road to Recyclability - Why not sooner?
Read nowWith the rise in awareness of the impact that packaging now has on our planet with over 7 billion consumers, it is our responsibility to take action. Technology is now meeting the demands of companies as the investigation and challenge...